In the center of the logo are two letters “B” and “Y” abbreviated from Chinese phonetic word BAYONG. “B” is shaped such that it is like a highway interchange hub consisting of circles and concentric arcs, symbolizing the spirit of concentricity while “Y” is like the head of an arrow shooting right into “B” and presenting a visual concept of cohesion and achievement, which embodies the nobility of human being. The trajectory is stable and powerful, implying the tactics in brand management and the diversified development pattern of the company.
Red, blue and black are the main colors used by the logo to present a wise, cohesive, rational, inclusive, and trustworthy image of the brand, implying the vibrant and ambitious characteristics of Bayong.
The graph accompanied with stout, imposing Chinese characters presents a sturdy and firm air extending in all directions in general, indicating the broad prospect for diversified development of the company.